Summary of How 21st-Century Longevity Can Create Markets and Drive Economic Growth

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How 21st-Century Longevity Can Create Markets and Drive Economic Growth summary
The world’s population is aging, and firms that tailor their offerings and workplace policies can benefit from the trend.


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By 2050, the world will have more people who are 60 and older than individuals who are 15 and younger. That’s already the case in some OECD nations, and others will reach that mark before midcentury. Businesses are realizing that this cohort is potentially lucrative in terms of wealth, spending power and talent. The World Economic Forum presents a useful overview on how an aging population can create economic opportunity. getAbstract recommends this perceptive report to executives, employers and employees grappling with graying customers and workers.

In this summary, you will learn

  • How global demographics are changing
  • What challenges and opportunities an aging population presents to companies
  • How some firms are adapting by tailoring their products, services and internal policies


The world’s population, both in developed and developing countries, is aging. By midcentury, about 30% of the global population – two billion people – will be older than 60 years old. But this cohort already wields tremendous financial clout: For example, Americans over 60 will hold 70% of US disposable...
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The World Economic Forum is an independent global organization that engages leaders of business, politics, academia and society to improve the state of the world.

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