Summary of Riding the Waves of Culture

Understanding Diversity in Global Business

Nicholas Brealey Publishing,
First Edition: 1994 more...

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Riding the Waves of Culture book summary
In a global marketplace, culture counts.

Rating

8 Overall

7 Applicability

7 Innovation

9 Style

Recommendation

The results are in: All of those stereotypes that we’ve been told to forget are, in fact, true. At least, that’s what a survey of 30,000 people from 31 nations suggests. The data paints some familiar pictures: the inflexible German, the vacillating Frenchman and the pushy American. The statistics from the survey support the conclusions reached by authors Fons Trompenaars and Charles Hampden-Turner in the earlier, first edition of this book: Don’t base business decisions on the rhetoric that people are the same regardless of race, color or creed. They aren’t! Academically organized, dense with anecdotes and, this time, thoroughly documented, Riding the Waves of Culture is entertaining at least, and possibly essential in this global age. getAbstract recommends this book to any professional approaching an international management task, or overseeing a business that stretches across regional boundaries.

In this summary, you will learn

  • How culture impacts our response to work, relationships, self-expression and more
  • How you can improve global business relationships by recognizing cultural differences
 

Summary

Cultural Predispositions
Culture is the method through which human beings – and the nations and organizations they create – organize meaning. It can be seen in the way the members of the culture behave in response to family, strangers, nature, gestures, signals and tribulations.
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About the Authors

Fons Trompenaars is managing director of Trompenaars Hampden-Turner Intercultural Management Group, an affiliate of the KPMG international network. He has a PhD from the Wharton School of Management. Charles Hampden-Turner, also a member of Trompenaars Hampden, is a Harvard man and author of more than 12 books, several with Trompenaars. He is based at the University of Cambridge Judge Institute of Management Studies.


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