Summary of Terrorism Is a Failed Brand

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Terrorism Is a Failed Brand summary


7 Overall

8 Importance

8 Innovation

5 Style


The face of terrorism is changing, and the world needs to respond accordingly. Human rights lawyer Jason McCue presents a bold, at times uncomfortable, argument that challenges current antiterrorism methods and that will indubitably increase viewers’ pulse rates. His ideas are controversial and won’t meet with universal appreciation. Nevertheless, getAbstract commends McCue’s fresh thinking and suggests his presentation to mediators and peacemakers working in conflict zones who have come to realize that traditional antiterrorism tactics are ineffective.

In this summary, you will learn

  • Why the world’s views on terrorism need to adapt,
  • Why terrorism is failing as a brand and
  • How new, less-militant approaches can combat terrorism.

About the Speaker

Jason McCue is a human rights lawyer who has used innovative approaches to take legal action against terrorists and dictators. He is also partner of the Gender Rights and Equality Action Trust (GREAT) Initiative.



The 21st century is witnessing the emergence of

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