Summary of The Road to Cuba

The Opportunities and Risks for US Business, Revised and Updated Edition

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The Road to Cuba book summary
As doors open, consider this concise overview of the promises and perils of US trade with Cuba


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Knowledge@Wharton outlines the tantalizing business prospects in Cuba, just across the Florida Straits from the United States. Air lines, cruise lines, hoteliers, farmers, lenders, real estate investors and energy executives all want to do business with the Caribbean’s largest island. Whether the profits will materialize in the wake of President Barack Obama’s visit is the wild card. The Castro regime is notoriously intractable and rigidly opposed to what Washington wants. This astute primer describes the risks and rewards of investing in or trading with Cuba. Its conclusions promise opportunities and warn of perils, much like the island nation itself. getAbstract finds that investors, policy makers, executives and entrepreneurs wondering what normalization will mean for US businesses will gain a great deal from this brief review.

In this summary, you will learn

  • How the normalization of US-Cuba relations might change US businesses;
  • How it might affect Cuban tourism, banking, real estate and other sectors; and
  • Why risk and uncertainty dominate US-Cuba trade.


50-Plus Years of a Deep Freeze
In December 2014, after a Cold War freeze of more than 50 years, President Barack Obama announced plans to thaw US relations with Cuba. In March 2016, he became the first American president to visit Cuba since Calvin Coolidge in 1928. Obama believes ending...
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About the Author

Knowledge@Wharton is the online business analysis journal of the Wharton School of Business at the University of Pennsylvania.

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