Summary of Winning in Emerging Markets

A Road Map for Strategy and Execution

Harvard Business Review Press, more...

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Winning in Emerging Markets book summary
To succeed in emerging nations, businesses have to find the gaps in the market and fill them.


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To succeed in business in any new market, you have to know what’s happening there and what conditions you’re likely to find. But in emerging markets, it’s equally important to understand what elements are missing. So argue Harvard Business School professors Tarun Khanna and Krishna G. Palepu, who call the lack of important intermediary functions in emerging markets “institutional voids.” They contend that such voids keep emerging markets stuck in the status of “emerging,” and they offer useful insights about ways businesses in emerging markets can compensate. getAbstract finds that this study offers substantive information to executives considering commerce in these nations. Reading how multinationals and local firms strategize to compete in developing markets will help you prepare your plans or polish your tactics.

In this summary, you will learn

  • How “institutional voids” affect emerging markets,
  • How firms can manage these voids, and
  • How multinationals and “emerging giants” can create strategies for global success.


Emerging Markets
Developing nations power the world’s economic growth. As Western economies regained their footing after the 2008 financial crisis, emerging markets provided a thriving counterpoint. “In the first six months of 2009, the FTSE International Emerging Markets Index was up ...
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About the Authors

Tarun Khanna, a professor at Harvard Business School, is the author of Billions of Entrepreneurs: How China and India Are Reshaping Their Future and Yours. Krishna G. Palepu is a professor and a senior associate dean at Harvard Business School.

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