Summary of Every Business Is a Growth Business

Ram Charan and Noel M. Tichy make the case that no company, even a very large corporation, should think of itself as a mature company or as part of a mature industry. If you look at the market broadly and understand your customers’ perspectives, you will always find room for growth. Look at your customers’ changing needs and think of ways that your company can expand beyond its current market. Then, pursue that approach throughout your company. The basic message may sound familiar, but the authors bring a strong how-to approach to their strategies, which will prove very helpful to executives and company owners. getAbstract appreciates the utility of the combination of advice, workbook pages, examples, graphs and charts.