Imagine paying $5 for a cup of your favorite brew at your local café. Perhaps you’re satisfied with the price. But when you notice that the next customer orders the same drink but pays just $3, and the next hands over just $2, how do you feel? Scammed? Exploited? Wronged? In the online world, you constantly experience such price discrimination, though you’re likely unaware of it. Consumer watchdog Charlsie Agro deftly sheds light on the clandestine practice of price discrimination and advises online shoppers on how to seek and find the lowest prices and best deals.
In this summary, you will learn
- How online vendors employ price discrimination,
- What factors determine the prices they charge and
- How individuals can gain more control when shopping online.
About the Speaker
Charlsie Agro is a reporter for Marketplace, a consumer watchdog program on Canada’s CBC News.