The word “fascinate” derives from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Being able to “fascinate” others is a powerful capability that companies can use to promote their products or services. In this second edition of Fascinate, branding expert Sally Hogshead’s major overhaul of her 2010 bestseller, you’ll learn how to use marketing to fascinate customers with your product. Hogshead’s original edition explained why certain ideas and individuals fascinate people. Here, she goes beyond explaining why fascination works to explaining how. She tells marketers how to use her branding tactics to sell their goods or services. Being fascinating could be very handy for marketers, entrepreneurs, consultants, coaches, speakers, politicians and business owners.
About the Author
Best-selling author Sally Hogshead also wrote How the World Sees You and developed the Fascination Advantage® assessment. She is an award-winning copywriter, and her advertising work hangs in the Smithsonian Museum of American History.