Summary of Google Makes So Much Money, It Never Had to Worry About Financial Discipline – Until Now

Alphabet’s CFO Ruth Porat wants to bring focus to Mountain View. Can the moonshot factory adapt?

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Google Makes So Much Money, It Never Had to Worry About Financial Discipline – Until Now summary
Will Google’s recent shift toward stricter fiscal control blunt its innovative edge?


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Can risk-taking innovation coexist with fiscal responsibility? In their detailed article, Bloomberg Businessweek reporters Max Chafkin and Mark Bergen explore this question by examining the reasons behind Google’s recent reorganization into Alphabet, and the fallout from that shift. With the change in structure, a company with a historical lack of internal financial strictures has found itself grappling with the question of how to balance financial discipline with the pursuit of risky creative projects. getAbstract recommends this article to everyone interested in Google, Alphabet and tech innovations.

In this summary, you will learn

  • Why Google was able to afford highly ambitious innovation projects and
  • How its re-engineering efforts changed its approach to innovation


Over the course of 2016, Google’s parent company Alphabet lost a number of project leaders in its research department Google X, now more simply known as X. Some view this development as the result of increased regulation of research projects which came with “Alphabetization” – that is, reorganizing ...
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About the Authors

Max Chafkin writes for Bloomberg Businessweek and Bloomberg Technology. Mark Bergen is a reporter covering Google and Alphabet at Bloomberg.

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