Authors Hal Brill, Jack A. Brill, and Cliff Feigenbaum are experts in "socially responsible investment" (SRI). They have written a detailed, authoritative and conversational guide to "natural investing." Natural investors put their money only in companies that embrace their particular ethics, values, or concerns, the most common of which include environmental, or "green," practices, and human rights. The book contends that this kind of investing is just as profitable (if not more so) as traditional investment strategies, a claim that is taken with a grain of salt within the investment community. But if you are interested in socially conscious investing, the authors present a very usable guide to determining where and how to invest to suit your philosophies, and also include a treasure trove of lists and resources for budding natural investors. getAbstract recommends this book to people who care as much about meaning as about means.
In this summary, you will learn
- What natural investing is;
- Why you should invest in ethical and socially-conscious businesses; and
- How you can profit using this investment strategy.
About the Authors
Hal Brill is a co-founder in Santa Fe, New Mexico, of four community-based organizations addressing issues of low-income housing, economic development, education and ecological living. Jack A. Brill is a Registered Investment Adviser based in San Diego, California. Cliff Feigenbaum is the founder and publisher of the GreenMoney Journal, a quarterly newsletter that has become a leading clearinghouse for information of the SRI movement.
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