Simon Sinek wrote this companion to his earlier book Start with Why with consultants David Mead and Peter Docker. Their advice shines when they describe the process of discovering your “Why” and your firm’s “Tribal Why.” They tell you how sustainable, successful firms can communicate a shared purpose, and how employees can communicate their individual and collective vision based on the impact of their work. Sinek explains how to run a Why session to engage your employees by discovering their shared purpose, and he offers help in understanding your life and your purpose as well.
About the Authors
Simon Sinek also wrote Start with Why and presented a companion TED Talk. David Mead and Peter Walker, consultants at Sinek Partners LLC, teach organizations worldwide how to put Sinek’s vision to work. For further information on using this process, see FindYourWhy.com and Sinek’s TedTalk.