Review of Find Your Why

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  • Applicable
  • Concrete Examples
  • Inspiring


Simon Sinek wrote this companion to his earlier book Start with Why with consultants David Mead and Peter Docker. Their advice shines when they describe the process of discovering your “Why” and your firm’s “Tribal Why.” They tell you how sustainable, successful firms can communicate a shared purpose, and how employees can communicate their individual and collective vision based on the impact of their work. Sinek explains how to run a Why session to engage your employees by discovering their shared purpose, and he offers help in understanding your life and your purpose as well.

About the Authors

Simon Sinek also wrote Start with Why and presented a companion TED Talk. David Mead and Peter Walker, consultants at Sinek Partners LLC, teach organizations worldwide how to put Sinek’s vision to work.  For further information on using this process, see and Sinek’s TedTalk.


Everyone deserves meaningful and fulfilling work.

Sinek, Mead and Docker’s personal and organizational Whys arise from their belief that everyone and every company should enjoy purposeful, meaningful work. They argue that fulfilling work matters critically to employee motivation and organizational success. On a personal level, they believe that for you to engage with your work and your firm over the long term, you must learn and embrace the elements of its work which inspire you.

Even if your job already energizes and engages you, the authors urge you to examine the aspects of your work and your life that give you fulfillment. They assert that knowing what gets you going and why helps you find work, teammates and an organization that align with your purpose. Knowing your “Why” gives you a road map to every meaningful decision in your career and life.

More on this topic

The Economics of Higher Purpose
Selling With Noble Purpose, Second Edition
Think Like a Monk
Leadership Through COVID-19 and Beyond
Working Out Loud
Rehumanizing Leadership

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