- Eye Opening
- Concrete Examples
When Starbucks founder, president and CEO Howard Schultz spoke at West Point, the US Army military academy, the bravery and determination of its servicemen and servicewomen moved him deeply. He was appalled by US civilians’ disinterest in active-duty military personnel at the time and concerned about veterans facing re-entry into civilian life. Vowing to support veterans and service members, Schultz added former US secretary of defense Robert Gates to the Starbucks board. Starbucks created a five-year program to employ veterans and active military spouses. It helps veterans through the Starbucks Armed Forces Network, made up of employees with military experience. Schultz and his wife Sheri support veterans through the Schultz Family Foundation. Schultz launched an educational campaign about military personnel and veterans’ needs, service and sacrifices. getAbstract recommends this heartfelt call to action which Schultz wrote with Washington Post senior correspondent Rajiv Chandrasekaran, author of Imperial Life in the Emerald City, a perceptive study of the early days of the US occupation of Iraq.
About the Authors
Howard Schultz is chairman, president and chief executive officer of Starbucks. Rajiv Chandrasekaran is a senior correspondent and associate editor at The Washington Post.