“Many roads lead to Rome – that is, to a successful digital transformation,” explain the authors of this MIT Sloan Management Review article. Indeed, four types of chief digital officer (CDO) can be effective at your firm. However, each type performs best within certain business contexts or scenarios, so consider this analysis a primer to making the most of your firm’s CDO.
About the Authors
Fabian Reck is a doctoral candidate at the University of Bamberg, where Alexander Fliaster is a professor and chair of innovation management.