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From .com to .profit

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From .com to .profit

Inventing Business Models That Deliver Value and Profit


15 min read
10 take-aways
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What's inside?

The Internet is the electricity of our time: A universal infrastructure that we never see, but depend on for just about every element of daily life.

Editorial Rating



  • Applicable


This solidly researched and written guide shows you how to move into the next phase of e-business operations: actually making them profitable. The authors call this era .profit (dot profit), and aside from that little gimmick, the book is refreshingly free of space-filling babble. Instead, it concentrates on the elements needed to make a profit on the Internet, and gives plenty of examples from cyberspace so you can learn from those who are already in .profit world. recommends this book to anyone charged with developing business strategy.



The first era of e-business was driven by technology and experimentation, based on vague or nonexistent business models, and culminated in little if any profit potential. This first era saw technology enabling people to build online storefronts, and companies reaching astronomical market capitalization despite modest sales and no profits. That era couldn’t last forever, and is now coming to a close. The .com era has given way to the .profit era, when e-businesses will sink or swim based on the profitability of their business model. In this new era, e-businesses will either deliver customer value and make a profit, or they will go under.

Six value imperatives can help companies create profitable e-business strategies that will provide to real value for consumers and sustainable profit for online companies. These imperatives are listed in the following sub-headings.

One: Perfect Your Logistics

The goal isn’t just to improve your logistics, but to perfect them:

  • Make end-to-end logistics your enterprise-wide business priority, taking out waste, steps, delays and costs everywhere.
  • Make your supply chain and related business relationships...

About the Authors

Nick Earle  is president of Hewlett Packard in Cupertino, California. He holds a Bachelor of Science and an honorary Doctorate of Science from the University of Liverpool and is an Honorary Fellow at the MBA Management School in Bradford, England. Peter G.W. Keen is chairman of Keen Innovations of Great Falls, Virginia, and is the author of 20 books on business and IT strategy, including the bestsellers The Process Edge, Shaping The Future, and Every Manager’s Guide to Information Technology.

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