Authors Roger Fisher, William L. Ury and Bruce M. Patton offer a seminal step-by-step guide to negotiating effectively. The authors use anecdotal examples to illustrate both positive and negative negotiating techniques. They believe that, with principled negotiation, both parties can reach an agreement in an amicable and efficient manner. Principled negotiation is based on the belief that when each side comes to understand the interests of the other, they can jointly create options that are mutually advantageous, resulting in a wise settlement. This classic text is easy to understand, and you can implement its techniques immediately. You can’t ask for more than that.
About the Authors
Roger Fisher teaches negotiation at Harvard Law School and is director of the Harvard Negotiation Project. He was the originator and executive editor of the award-winning television series, The Advocates. He consults through Conflict Management, Inc., and the Conflict Management Group of Cambridge, Massachusetts. William L. Ury is the author of Getting Past No: Negotiating Your Way from Confrontation to Cooperation. Bruce M. Patton is a co-author of Difficult Conversations: How to Discuss What Matters Most.
Comment on this summary
2 weeks agothey may become more willing to accept alternatives.Sit back and allow the other negotiator to blow off steam.
2 years agoBATNA is a good stretegy and should be applied sincerly. In relashionship conflicts, the more you think to benefit other, better it is. Saving relationship is more impotant than winning either in argument or in monetary terms. Try to find WIN WIN formula where all stakeholders get some thing. Do not be selfish and just do not think and do not try to get what think is best suited to you. Author should have added examples/case studies to prove his ideas/concepts. Do not allow ego to control you or your decisions. Also, in angry mood, just avoid any settelemnt/discussion. Use we in place of I as far as possible. Show the benfits of your proposal, which other party can have. Give reasobale time to other party to think with cool mond before aggeeing, and avoid to force your decision/views. Record main points of discussions and use these in subsequent meetings to arrive at settlement quickly and to avid undue confusion. Maitain a coordial and helping attitude as far as possible. If matter is complex, better write down the problem/conflict, read it to all concerned and then try to solve.
5 years agoKnow your BATNA: Those who pursue soft, friendly positional bargaining are vulnerable to a negotiator who plays hard. If you do not think carefully about your BATNA, you are negotiating with your eyes closed.