Three Boston Consulting Group professionals answer the question, “How can we get back to the raw power of the idea of purpose and jettison the ambiguity, complacency and ritualization which have grown up around it?” If your firm addresses purpose as a matter of relaxed, cozy routine, learn five ways to rediscover the true power of purpose.
In this summary, you will learn
- Why addressing your firm’s purpose shouldn’t be a comfortable, relaxed ritual; and
- Why thinking about purpose means confronting uneasy truths, tensions and imperatives.
About the Authors
Ashley Grice is CEO of BrightHouse, a Boston Consulting Group (BCG) firm. Martin Reeves and Jack Fuller work for BCG.