Summary of Getting Uncomfortable on Purpose

Looking for the article?
We have the summary! Get the key insights in just 5 minutes.

Getting Uncomfortable on Purpose summary
Start getting smarter:
or see our plans

Rating

8 Overall

9 Applicability

7 Innovation

8 Style


Recommendation

Three Boston Consulting Group professionals answer the question, “How can we get back to the raw power of the idea of purpose and jettison the ambiguity, complacency and ritualization which have grown up around it?” If your firm addresses purpose as a matter of relaxed, cozy routine, learn five ways to rediscover the true power of purpose.

In this summary, you will learn

  • Why addressing your firm’s purpose shouldn’t be a comfortable, relaxed ritual; and
  • Why thinking about purpose means confronting uneasy truths, tensions and imperatives. 
 

About the Authors

Ashley Grice is CEO of BrightHouse, a Boston Consulting Group (BCG) firm. Martin Reeves and Jack Fuller work for BCG.

 

Summary

If addressing your firm’s purpose seems straightforward or routine, you’re probably doing it wrong. Companies used to disrupt and re-energize themselves by revisiting their purpose. The exercise often revealed a gulf between their actions and their stated reason for being. After peaking in the 1990s, the concept of purpose lost its meaning and heft, yet purpose matters more than ever. As companies become bigger and more complex and the problem of employee disengagement worsens, a strong purpose increases alignment, engagement and a sense of community among employees. Purpose motivates and inspires people, spurs innovation, ...


More on this topic

By the same authors

Free Up Your Mind to Free Up Your Strategy
8
Your Strategy Needs a Strategy
7
The New Freelancers
9
Preemptive Transformation
8
Lessons from China’s Digital Battleground
9
Competing on the Rate of Learning
8
How Much Will a Trade War Hurt Your Company?
8
Ideas, Emotions, and Innovation
7
Diversity at Work
8
The Transformations That Work – and Why
8
How to Build a Business That Lasts 100 Years
8
A CEO's Guide to Navigating Brexit
8
The Self-Tuning Enterprise
8
The Biology of Corporate Survival
8
Sir Lawrence Freedman on the Evolution of Strategy
7

Customers who read this summary also read

Good Vibrations
7
How to Create the Perfect Project Plan
8
How to Be Happy
8
Fuck work
8
Ten Ways to Make a Product Great
8
Why Facts Don’t Change Our Minds
8

Related Channels

Comment on this summary