Summary of Bridging the Culture Gap

A Practical Guide to International Business Communication

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Bridging the Culture Gap book summary
Don't fall into the gap while trying to bridge cultures. Instead, listen, learn, look and beware of misunderstandings.


5 Overall

7 Applicability

4 Innovation

5 Style


This book is a very anecdotal, informal, easy-to-read tour of the culture gap. It is neither systematic nor particularly deep, but it might well be a useful addition to the briefcase of a manager posted to another country or involved in any way with people from other cultures. Authors Penny Carté and Chris Fox offer several pieces of advice, and emphasize them by repeating them quite frequently. Their most notable counsel is to ask questions and keep an open mind. For people with any degree of international business experience, this may seem quite basic and, of course, it is. Therefore, getAbstract recommends it to neophytes for its basic utility and good nature. The authors illustrate their advice with anecdotes that have something of the appeal of a bowl of salted nuts. They aren't particularly substantive or nutritious, yet you can't help but keep reaching for another one.

In this summary, you will learn

  • How to work with people from other cultures
  • How to apply some basic strategies to cross-cultural communication


Mapping Cultural Preferences
A U.K. communications company called Canning provides consulting services on issues of language and culture. People from the firm hear both sides of the culture clash story - the complaints about awkward, unreasonable foreign bosses, or about devious, uncooperative...
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About the Authors

Penny Carte is a modern languages graduate who has been Canning's Research and Development Director since 1988. Chris Fox joined Canning in 1999, has published articles on political and cultural theory, and writes regularly on Welsh rugby.

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Contained in Knowledge Pack:

  • Knowledge Pack
    Dealing with Intercultural Conflict
    How to adjust your assumptions so you can work with anyone, from anywhere (in other words, where they come from it's rude to be early to a meeting).

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