Summary of The Silk Road Rediscovered

How Indian and Chinese Companies Are Becoming Globally Stronger by Winning in Each Other’s Markets

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The Silk Road Rediscovered book summary
India and China have a third of the world’s population; their mutual trade has been and remains vitally important.

Rating

8 Overall

8 Applicability

7 Innovation

8 Style

Recommendation

Authors Anil K. Gupta, Girija Pande and Haiyan Wang offer an engaging look at the challenges of setting up businesses in India or China. They particularly excel in – and emphasize – the analysis of Indian companies entering Chinese markets. Their case studies and anecdotes will prove instructive to the leadership of any firm from any country seeking to establish operations in China. getAbstract recommends this guide to Asian entrepreneurism to Indian and Chinese corporate leaders, to the leaders and representatives of international firms working in either country, and to management students studying the challenges that multinational corporations face.

In this summary, you will learn

  • Why economic links between India and China matter to the rest of the world
  • What challenges Indian and Chinese companies face in each other’s national markets
  • How Indian and Chinese firms successfully surmount these obstacles
 

Summary

Mutual Interests
Together, India and China are home to one-third of the world’s population. Their economic interaction remains vitally important for both countries and for the rest of the world. If current trends continue, by 2025 China and India will “be among the four largest economies...
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About the Authors

Anil K. Gupta specializes in globalization and emerging markets. Girija Pande has worked in Asia in senior executive positions for more than 30 years. Haiyan Wang is the managing partner of the China India Institute, a research consultancy.


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