Summary of The Silk Road Rediscovered
Copyright © 2014 Jossey-Bass, an imprint of John Wiley & Sons
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Authors Anil K. Gupta, Girija Pande and Haiyan Wang offer an engaging look at the challenges of setting up businesses in India or China. They particularly excel in – and emphasize – the analysis of Indian companies entering Chinese markets. Their case studies and anecdotes will prove instructive to the leadership of any firm from any country seeking to establish operations in China. getAbstract recommends this guide to Asian entrepreneurism to Indian and Chinese corporate leaders, to the leaders and representatives of international firms working in either country, and to management students studying the challenges that multinational corporations face.
In this summary, you will learn
- Why economic links between India and China matter to the rest of the world,
- What challenges Indian and Chinese companies face in each other’s national markets, and
- How Indian and Chinese firms successfully surmount these obstacles.
About the Authors
Anil K. Gupta specializes in globalization and emerging markets. Girija Pande has worked in Asia in senior executive positions for more than 30 years. Haiyan Wang is the managing partner of the China India Institute, a research consultancy.
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