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Digital experts Todd Hewlin and Scott Snyder lay out a modern guide to business success and longevity: Become the disrupter rather than the disrupted. Using their assessments and implementing their rules will help you digitize your firm and your career to avoid a slow death at the hands of start-ups and digital natives. Either way, you’ll be in a better position to establish a solid defense and offense in fighting your digital battles. Leaders of established firms will probably gain the most from the authors’ ideas.
About the Authors
Todd Hewlin is managing director of TCG Advisors, a Silicon Valley consulting firm. Scott Snyder leads digital and innovation consulting for Heidrick & Struggles and is a senior fellow of the management department at the Wharton School.