Review of Good Is the New Cool
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Qualities
- Applicable
- Concrete Examples
- Inspiring
While the rating tells you how good a book is according to our two core criteria, it says nothing about its particular defining features. Therefore, we use a set of 20 qualities to characterize each book by its strengths:
Applicable – You’ll get advice that can be directly applied in the workplace or in everyday situations.
Analytical – You’ll understand the inner workings of the subject matter.
Background – You’ll get contextual knowledge as a frame for informed action or analysis.
Bold – You’ll find arguments that may break with predominant views.
Comprehensive – You’ll find every aspect of the subject matter covered.
Concrete Examples – You’ll get practical advice illustrated with examples of real-world applications or anecdotes.
Controversial – You’ll be confronted with strongly debated opinions.
Eloquent – You’ll enjoy a masterfully written or presented text.
Engaging – You’ll read or watch this all the way through the end.
Eye opening – You’ll be offered highly surprising insights.
For beginners – You’ll find this to be a good primer if you’re a learner with little or no prior experience/knowledge.
For experts – You’ll get the higher-level knowledge/instructions you need as an expert.
Hot Topic – You’ll find yourself in the middle of a highly debated issue.
Innovative – You can expect some truly fresh ideas and insights on brand-new products or trends.
Insider’s take – You’ll have the privilege of learning from someone who knows her or his topic inside-out.
Inspiring – You’ll want to put into practice what you’ve read immediately.
Overview – You’ll get a broad treatment of the subject matter, mentioning all its major aspects.
Scientific – You’ll get facts and figures grounded in scientific research.
Visionary – You’ll get a glimpse of the future and what it might mean for you.
Well structured – You’ll find this to be particularly well organized to support its reception or application.
Review
Many companies find that societal value ranks close to shareholder value. For some firms, doing good has become “the new cool.” Customers appreciate online shoe merchant Zappos for its wares and charitable work. Fashion brand Stone & Cloth donates to education programs in Africa. The Dulux paint company gives away paint to brighten gray urban areas. In this inspirational report, Afdhel Aziz and Bobby Jones detail what’s cool about goodness and what this trend portends for the future of commerce, philanthropy, and a kinder and more charitable world.
About the Authors
Afdhel Aziz is the founder and chief purpose officer at Conspiracy of Love, an international brand-purpose strategic consultancy. Peace First chief marketing and communications officer Bobby Jones leads the firm’s efforts to help young people in more than 100 countries create solutions to global and local problems.
My Highlights
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1 year agoWarby Parker’s story is inspiring
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