Leading creative people requires strategic leadership skills. Todd Henry, founder of Accidental Creative, says many people working in leadership positions lack the mind-set to steer creative teams, and that undermines corporate efforts to retain skilled talent. Henry challenges misconceptions about creative people while sharing concrete strategies for empowering creative team members to reach their full potential. He offers a comprehensive guide that can help you become a better leader for creative employees and establish the best possible environment for creative teams.
About the Author
Todd Henry, founder of Accidental Creative, also wrote Die Empty and Louder Than Words.
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