Summary of How Amazon, Apple, Facebook and Google Manipulate Our Emotions

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How Amazon, Apple, Facebook and Google Manipulate Our Emotions summary
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Rating

7

Qualities

  • Engaging
  • Controversial
  • Bold

Recommendation

Google, Facebook, Amazon and Apple have taken on such a dominant role in society that it’s hard to fathom life without them. New York University marketing professor Scott Galloway believes that their quasi-hegemony is unhealthy and dangerous. In a blistering tirade, peppered with strong language, Galloway explains what’s behind their success and why the public so far has been reluctant to challenge these companies’ behavior and actions. To find out how Big Tech exploits our basic human instincts, getAbstract recommends Galloway’s eye-opening talk.   

About the Speaker

Scott Galloway teaches marketing at New York University’s Stern School of Business and is the author of The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google.

 

Summary

Google, Facebook, Amazon and Apple have a collective market capitalization equivalent to the GDP of India. Their sheer market dominance has given them unprecedented power over people’s daily lives and the economy. The reason for their meteoric success is that they effectively exploit basic human instincts associated with the brain, heart, gut and reproductive organs. The human brain is wired to seek answers to life’s toughest questions from an omniscient “superbeing.” Google has taken over – and surpassed – the role previously occupied by spiritual leaders...


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