How I Built This
A review of

How I Built This

The Unexpected Paths to Success from the World’s Most Inspiring Entrepreneurs


The Power of Storytelling

by Jutta Mackwell

Starting a business is tough, and the road to success is rocky, yet many have successfully traveled it. In How I Built This, journalist and – according to the New York Times – the biggest name in business podcasts, Guy Raz dives into the stories of successful entrepreneurs to show you how to navigate and overcome the challenges of starting your own business.

Guy Raz believes in the power of story learning, so stories are at the heart of his book. How I Built This is based on hundreds of interviews Raz conducted for his NPR podcast of the same title. In it, he gives entrepreneurial advice by narrating the coming-of-age stories of numerous companies. In his podcast, which boasts millions of weekly listeners and consistently appears on the top podcast charts, Raz aims to extract what motivated the founders of companies such as Airbnb, Instagram, Five Guys or Spanx.

Raz dedicates his book to “dreamers whose lack of experience is inversely proportional to the force of their ambition and the momentum of their desire to bring something new into the world and to make the world a better place.” His stellar writing is highly engaging as he presents nuggets of wisdom and sound advice gleaned from the experiences of successful entrepreneurs.


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