How does an 80-year-old company – whose portfolio groups around one basic toy design – manage to rank among the leaders in a market that is subject to radical transformations? Journalist Jonathan Ringen explores behind the scenes at Lego to learn the secrets of the company’s inventiveness and sustained growth. Ringen outlines the company’s remarkable evolution, describes the inner workings of Lego’s R&D team, and traces the company’s path from bricks to clicks. getAbstract recommends this article to designers, innovators and Lego fans worldwide.
About the Author
Jonathan Ringen is a regular contributor to Rolling Stone, Men’s Health, Details and Billboard.