Summary of How Mariah Carey Built All I Want for Christmas Is You Into a Holiday Juggernaut
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When it was released in 1994, “All I Want For Christmas Is You” didn’t make much of a splash. Yet 25 years later, it reached number one on Billboard’s Hot 100 all-genre chart, the first Christmas tune to do so in 60 years. James Jurgensen of The Wall Street Journal explains how that happened in a story that mixes the rise of streaming, the “network effect” and Mariah Carey's canny choice to embrace and expand her franchise as “Queen of Christmas” into the digital world.
About the Author
John Jurgensen covers entertainment for The Wall Street Journal. He previously was a reporter for AP and The Hartford Courant.
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