Mike Wicks spells out in detailed lists what salespeople must not do if they wish to succeed. His unconventional sales book has much to offer. Proactive salespeople who review his lists will do well. However, some of his warnings are silly. For example, how many salespeople need to be told not to style their hair into a Mohawk? Dedicated salespeople should heed Wicks’ more sensible advice – and there’s plenty of that – to build sales by avoiding complexity and common mistakes.
About the Author
Senior writer at Kevin Anderson & Associates, Mike Wicks has written or collaborated on more than 20 books, e-books and training manuals. The Military Writers Society of America named his Fire from the Sky: A Diary Over Japan as the best military memoir of 2005.