Summary of How She Does It

Margaret Heffernan

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Rating

7 Overall

8 Applicability

6 Innovation

7 Style

Recommendation

If you’re expecting a feminist manifesto here, you won’t find it. Margaret Heffernan, CEO of five companies, lets stories do the talking as she shows how women manage their businesses and break new ground. In fact, whether you’re male or female, your business can benefit from the principles of these entrepreneurs. Anyone with an open mind can adopt the book’s key points, attitudes and cultural guidelines, as reflected in an array of educational and often humorous stories. getAbstract thinks Heffernan’s cast of female business leaders points entrepreneurs in the right direction and offers plenty of ideas to consider while on the road to success.

In this summary, you will learn

What drives women entrepreneurs to create and build their companies; and
What principles the women who start successful companies have in common.

About the Author

Margaret Heffernan has been the CEO of five businesses in two countries and a producer with the BBC. She also contributes to Fast Company and Real Business magazines.

Summary

What Motivates Women to Start Businesses?
Women don’t want to play passive roles in corporations or work for bosses who don’t respect them, so many of them quit their jobs and start businesses. They don’t usually do it for the money – at least, that’s not their first priority. They long...