Summary of How She Does It
Copyright © 2007 by Margaret Heffernan
Used by arrangement with Viking Press, a division of Penguin Putnam, Inc.
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If you’re expecting a feminist manifesto here, you won’t find it. Margaret Heffernan, CEO of five companies, lets stories do the talking as she shows how women manage their businesses and break new ground. In fact, whether you’re male or female, your business can benefit from the principles of these entrepreneurs. Anyone with an open mind can adopt the book’s key points, attitudes and cultural guidelines, as reflected in an array of educational and often humorous stories. getAbstract thinks Heffernan’s cast of female business leaders points entrepreneurs in the right direction and offers plenty of ideas to consider while on the road to success.
About the Author
Margaret Heffernan has been the CEO of five businesses in two countries and a producer with the BBC. She also contributes to Fast Company and Real Business magazines.
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