Summary of How to Build a Business That Lasts 100 Years

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How to Build a Business That Lasts 100 Years summary
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Business rarely looks to nature for answers, but corporate strategist Martin Reeves has found that the secret to corporate longevity lies within biology. He deems that the traits that make the human immune system so resilient are the same characteristics that corporations should adopt in order to grow, respond and thrive. getAbstract recommends Reeve’s novel thesis to corporate leaders and strategists seeking an organic approach to longevity.

About the Speaker

Martin Reeves is the director of the BCG Henderson Institute, a think tank for strategy and management ideas.



The average US listed company has a 30-year life-span, and its chances of folding or getting acquired within the next five years are as high as 32%. What factors ascertain business endurance? As business strategist Martin Reeves discovered, the six traits that characterize the human immune system also epitomize the “corporate immune system”:

  1. “Redundancy” – The human immune system contains millions of copies of each of its elements – before they are required – to cushion it against unexpected attacks.
  2. “Diversity” – The disparity of its components protect...

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