Join getAbstract to access the summary!
![How to Build a Digital Transformation Roadmap](/summary-img/34074-JNE495VK.jpg?h=M&b=0)
Join getAbstract to access the summary!
Brian de Haaff
How to Build a Digital Transformation Roadmap
Aha!Blog, 2018
What's inside?
How can you justify investments in digital transformation that will only yield rewards in years?
Recommendation
For enterprises that want to survive more than a few years, digital transformation can hold the key to continuing relevance. These transformations can represent exciting, high-impact opportunities for enterprises and their leaders. But they often fail for reasons that might not appear obvious. Brian de Haaff, CEO of Aha! – a maker of product roadmap software – zeroes in on one common source of failure in digital transformations: the difficulty of gaining buy-in from stakeholders who don’t see the long-term benefits of investments in transformation.
Summary
About the Author
Brian de Haaff is the co-founder and CEO of the product roadmap software maker Aha! and the author of Lovability.
Comment on this summary