- Well Structured
- Concrete Examples
Guy Kawasaki combines insights from eastern philosophy with practical business advice on how to disrupt the market in favor of your company. Through strategic planning and zest for the game, companies can move in on their competitors' customers, credibility, and profit - and have a lot of fun in the process. This exhilarating book is packed with useful exercises, examples, interviews, and even a sampling of children’s literature. getAbstract recommends it to executives of big and small companies who want to shake up the marketplace, and to career-minded individuals eager to rise in the ranks and make their companies stronger.
About the Author
Guy Kawasaki, a Macintosh expert, is the author of several successful books about business. He lives in Northern California with his wife and kids.
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2 months agoNo insight, same story with customer is king and find needs that customers don’t even know they have. <br>The business graveyard is full of companies solving false needs. <br> <br>Finding one competitor is foolish, one needs to know the entire marketplace. The disrupters and big changes happen at the extremities of the market. Be familiar with Porter five forces model and regularly assess the marketplace and your position there.