It’s a shame that some readers might overlook this book as just another entry into the super-saturated and rarely enlightening field of creativity. Using quotes and examples drawn from the origins of well known - and even life-altering - ideas, creations and inventions, Jack Foster has crafted an educational, entertaining and inspirational book. He gets right to the point, makes you laugh and never descends to the level of psychobabble. He is aided and abetted by illustrator Larry Corby. getAbstract recommends this book to all readers - Even if you aren’t transformed into an idea fountain, you’ll enjoy yourself, and probably learn something.
In this summary, you will learn
- Why it’s never too late to become an “idea person”
- Why success and failure are all in the mind
- Why you need to ask a lot of questions to get answers.
About the Author
Jack Foster has been working in advertising for 40 years, writing ad campaigns for companies including Carnation, Mazda, Sunkist, Mattel, ARCO, Albertson’s, Ore-Ida, Suzuki, Universal Studios, and Rand McNally.