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How to Get Ideas

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How to Get Ideas


15 min read
10 take-aways
Audio & text

What's inside?

As Henry Ford said, “Whether you think you can or can’t, you’re right.”

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Editorial Rating



  • Well Structured
  • Engaging
  • Inspiring


It’s a shame that some readers might overlook this book as just another entry into the super-saturated and rarely enlightening field of creativity. Using quotes and examples drawn from the origins of well known - and even life-altering - ideas, creations and inventions, Jack Foster has crafted an educational, entertaining and inspirational book. He gets right to the point, makes you laugh and never descends to the level of psychobabble. He is aided and abetted by illustrator Larry Corby. getAbstract recommends this book to all readers - Even if you aren’t transformed into an idea fountain, you’ll enjoy yourself, and probably learn something.


Become Idea Prone

No matter your age, skill, job or training, you can come up with more ideas, faster and easier. You can condition your mind to become "idea prone." The basics include:

  • Making your sense of humor work for you.
  • Calling upon the imagination of the child you used to be.
  • Developing your curiosity.
  • Visualizing your goals.
  • "Rethinking" your thinking.
  • Combining different ideas.
  • Overcoming your fear of rejection.

The basis of humor is also the basis of creativity, "the unexpected joining of dissimilar elements to form a new whole that actually makes sense." Generating ideas is fun, but you have to let loose to free yourself to have new ideas. In fact, it’s almost impossible to separate humor or fun from creativity.

What sets idea-prone people apart from those who aren’t? People who come up with ideas know that ideas exist and know that they will find them. The people who don’t come up with ideas don’t know that ideas exist and don’t know that they will find them. It’s really that simple.

You can always find another idea and another solution. Know that there are hundreds, if not more...

About the Author

Jack Foster has been working in advertising for 40 years, writing ad campaigns for companies including Carnation, Mazda, Sunkist, Mattel, ARCO, Albertson’s, Ore-Ida, Suzuki, Universal Studios, and Rand McNally.

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