Summary of How to Make a Splash in Social Media

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This brief video TED Talk is carefully planned and visually ornate. Alexis Ohanian, one of the founders of Reddit, tells a sharply focused anecdote about how a whale, Mister Splashy Pants, was christened to explain how social media works. This humorous, illustrative presentation offers an offbeat depiction of the power of social media. getAbstract recommends Ohanian’s insights to anyone who wants a pleasant primer in the principles of social media.

About the Speaker

Entrepreneur Alexis Ohanian co-founded Reddit, a social news website. He also founded Breadpig, which sells geeky publications and merchandise.



In 2005, Alexis Ohanian co-founded Reddit, a “social news website.” If you find interesting online content, you can post it to Reddit, where visitors to the site can vote on your submission (and all other stories posted). On its front page, Reddit promotes the stories that users democratically elect as the best current Internet content. Some 500,000 Internet users visit Reddit every day, so the site is continuously changing.

One anecdote involving Reddit illustrates the effectiveness of social media:

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