- Concrete Examples
- Insider's Take
To encourage people to act virtuously, make them believe that others will notice their good behavior, remove excuses for inaction and communicate expectations. Research scientist and altruism expert Erez Yoeli says human behavior is predictable, and once you know how, you can nudge individuals into doing the right thing. Tweaking incentives might ultimately provide solutions to the world’s most intractable problems, which makes Yoeli’s light-hearted overview especially relevant.