Summary of Beyond Free Coffee and Donuts

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Beyond Free Coffee and Donuts book summary


6 Overall

7 Applicability

6 Innovation

6 Style


Employee development manager Sophie Oberstein and marketer Jan Alleman show why and how training programmers need to become marketers. To help you meet that demand, their workbook explains to trainers how to create and implement a marketing strategy that proves training programs boost the bottom line. They also spend time on the critical area of motivation. The authors provide a useful tool-kit for designing a marketing plan, including instructions on writing and designing promotional materials. The book serves as a good introduction to marketing for its primary target market, so can recommend it confidently to professionals involved in training and development. One caution: the workshop format of the book is great if you are learning, and want to stop to answer questions or fill in the blanks, but it doesn’t make for smooth reading.

In this summary, you will learn

  • How to market and promote a training program inside and outside of a company; and
  • Strategies for showing how your program will contribute to the company’s bottom line.

About the Authors

Sophie Oberstein is the employee development manager for the City of Redwood City, California. She is a former instructor at Drexel University and Mercer County Community College. Jan Alleman has more than 25 years of experience in marketing. Her organization, London Road Design, was founded in 1992 and has won numerous design awards.



Why Trainers Need to be Marketers
When you are offering training and development programs, you must be a marketer, too. Beyond providing training presentations, you have to convince supervisors, top executives or external corporate clients that your program has value by demonstrating bottom...

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