Summary of Beyond Free Coffee and Donuts

Marketing Training and Development

ASTD Publications, more...

Buy the book

Beyond Free Coffee and Donuts book summary
Once, you could promote your training program by offering pastries at the seminars. Now you need marketing, not cookies.

Rating

6 Overall

7 Applicability

6 Innovation

6 Style

Recommendation

Employee development manager Sophie Oberstein and marketer Jan Alleman show why and how training programmers need to become marketers. To help you meet that demand, their workbook explains to trainers how to create and implement a marketing strategy that proves training programs boost the bottom line. They also spend time on the critical area of motivation. The authors provide a useful tool-kit for designing a marketing plan, including instructions on writing and designing promotional materials. The book serves as a good introduction to marketing for its primary target market, so getAbstract.com can recommend it confidently to professionals involved in training and development. One caution: the workshop format of the book is great if you are learning, and want to stop to answer questions or fill in the blanks, but it doesn’t make for smooth reading.

In this summary, you will learn

  • How to market and promote a training program inside and outside of a company
  • Strategies for showing how your program will contribute to the company’s bottom line
 

Summary

Why Trainers Need to be Marketers
When you are offering training and development programs, you must be a marketer, too. Beyond providing training presentations, you have to convince supervisors, top executives or external corporate clients that your program has value by demonstrating bottom...
Get the key points from this book in less than 10 minutes. Learn more about our products or log in

About the Authors

Sophie Oberstein is the employee development manager for the City of Redwood City, California. She is a former instructor at Drexel University and Mercer County Community College. Jan Alleman has more than 25 years of experience in marketing. Her organization, London Road Design, was founded in 1992 and has won numerous design awards.


Comment on this summary

More on this topic

Customers who read this summary also read

More by category