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6 Overall

7 Applicability

5 Innovation

6 Style

Recommendation is at its best when it describes the effect that the Internet revolution is having on the corporate cultures of modern business. Of special merit are the book’s lists of suggestions that managers and human resource executives can follow in attempting to develop a new culture that adequately addresses the changes and strains brought on by the rise of the virtual revolution. Also intriguing is the book’s analysis of the dangerous transition period in which companies shift from old cultures to dot-com cultures. While the book is less effective in its look at the more general trends of technology, business and leadership, nevertheless recommends it for its innovative take on virtual corporate culture.

In this summary, you will learn

  • How technological innovations are changing corporate culture;
  • How specific alterations in corporate structure are undermining traditional corporate cultures, and
  • How to create a cohesive corporate culture in a virtual organization.

About the Authors

Peg Neuhauser has been an organizational consultant and speaker for more than 18 years. Her company, PCN Associates, works with clients in many industries. She is the author of two other books, Tribal Warfare in Organizations and Corporate Legends and Lore. Ray Bendor, Ph.D. is a speaker and consultant. Prior to establishing his own company, he was Vice President and Research Director for executive programs at the Gartner Group. Kirk Stromberg is a managing partner at StarCompass Group, LLC, a consulting firm specializing in organizational and individual change.



Virtual Culture
As traditional organizations transform themselves into e-business enterprises, a massive shift in business strategy and infrastructure comes along for the ride. With this comes a transformation in corporate culture that can help companies succeed in carrying out their ...

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