Summary of The Employer Brand

Bringing the Best of Brand Management to People at Work

Wiley, more...

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The Employer Brand book summary
Appeal to your best salespeople – your employees – to create a strong company identity.

Rating

7 Overall

8 Applicability

5 Innovation

7 Style

Recommendation

If you’re interested in a textbook example of effective employer branding, look no farther than Southwest Airlines. Its employees reflect the company’s mission to provide first-class customer service with a smile. Southwest Airlines’ employees believe in their product and service; this makes them the company’s best ambassadors. Not surprisingly, Southwest Airlines consistently receives the highest consumer ratings and, contrary to trends in the airline industry, remains profitable. Unfortunately, many organizations don’t understand – or choose to ignore – the importance of establishing a viable employer brand. Authors Simon Barrow and Richard Mosley make a compelling case that you need to sell employees your company’s brand and identity before you can sell it to your customers. Employer branding is crucial to ensuring your company’s long-term viability and success. getAbstract highly recommends this work.

In this summary, you will learn

  • Why internal marketing is as critical as external marketing
  • How internal brand management affects public perception
  • Why an employer brand initiative must have the full support of upper management
 

Summary

Selling Your Employees
Companies spend billions of advertising dollars every year trying to impress consumers, and establish brand recognition by promoting their products and services. They showcase themselves in terms of quality, dependability, sincerity, trust and fairness. But in their...
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About the Authors

Consultant Simon Barrow, a former advertising agency CEO and brand manager, explains the employer brand concept and its managerial requirements in this book. Richard Mosley, a consultant and an experienced brand strategist, explains the “practical steps” involved in implementing an employer brand.


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