Legendary advertising executive Charlotte Beers focuses on the qualities and skills women need to pursue leadership roles, but every professional – male or female – can benefit from her perspectives and strategies. She unabashedly dishes up a fascinating, no-holds-barred blend of her experiences and those of the students at her “X Factor” seminars. The result is a solid, workable strategy for tapping into your innate talents. Beers’s mission is to develop females’ leadership potential by helping them avoid being “considered womanly at the expense of being seen as leaderly.” She emphasizes succeeding by tapping into your essential self. getAbstract endorses her informed autobiography for everyone with higher aspirations on the job and in life.
About the Author
Charlotte Beers, former CEO of Ogilvy & Mather Worldwide, served as US undersecretary of state from 2001 to 2003.
Comment on this summary
1 decade agoMy favourite quote from this extract "when you communicate with other people, it's not what you say, its' what they hear" - useful reframing for the presenter. This one abstract I am keen to buy the full book