- Well Structured
- Concrete Examples
Communications consultants Nancy Duarte and Patti Sanchez deliver a sensible guide to leading change. Using case studies, they describe a process of tailoring and making effective speeches, crafting the right stories with classic storytelling techniques, organizing emotional ceremonies to build commitment and deploying effective symbols. Apply their tactics to help your employees overcome resistance to change and rally them throughout the struggle that significant transformations can entail. Though the text sometimes sounds like an advertorial, Duarte and Sanchez provide examples from business, politics and social movements to illustrate the effectiveness of their techniques based on a five-step model, “dream, leap, fight, climb and arrive.” getAbstract recommends their counsel to anyone interested in persuasion or in leading change.
About the Authors
Nancy Duarte is a leading communications expert and CEO of Duarte Inc., where Patti Sanchez is chief strategy officer.