- Eye Opening
- Insider's Take
Former GE vice chair Beth Comstock tried to champion change. She brought in innovators as catalysts for digital media at NBC. She spearheaded Ecomagination to make GE a leader in energy efficiency. She “imagined forward” the “Industrial Internet” with its potential for disruption and transformation. Yet Comstock had to push against “imagination gaps” in GE’s culture at the time, problems that foreshadowed its earlier struggles and her dismissal. In a fascinating inside look that never veers into bitterness or smugness, Comstock illuminates the challenges that legacy firms face amid rapid technological change.
About the Authors
Former vice chair of GE and current corporate director at Nike Beth Comstock has appeared on the Fortune 500 and Forbes lists of the world’s most powerful women.