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Incentivize Creative Teams with Meaning, Not Perks

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Incentivize Creative Teams with Meaning, Not Perks


5 min read
5 take-aways
Audio & text

What's inside?

The ultimate employee incentive is purpose, not perks.

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Editorial Rating



  • Applicable
  • Engaging
  • Inspiring


Audrey Liu​​​​​​, Lyft’s director of product design, has a pet peeve: workers who focus on frivolous perks. This irritation sparked her mission to help her employees find true meaning – the ultimate incentive – in their work. With some strong language, Liu’s amusing and engaging rant provides concrete takeaways for human resources professionals and anyone seeking meaning in their work or helping others do the same.


A growing trend sees employees prioritize fun and perks ahead of fulfillment and purpose at work. Companies try to retain talent by offering free food and on-site massages, for instance. But such trivial benefits encourage the wrong behaviors and detract from the pursuit of meaningful work. Moreover, work processes can deplete a deep sense of meaning. Today’s iterative design and manufacturing processes move companies quickly from launch to goal measurement to next launch. While this system may boost productivity, it discourages teams from taking the time to assess their impact. But when staffers can connect to the deeper purpose embedded in their work, they increase their accountability and foster dedication to their jobs and customers.&#...

About the Speaker

Audrey Liu is the director of product design at Lyft.

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    H. H. 10 months ago
    This was refreshing. It's really all about the people, isn't it?
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    E. J. 10 months ago
    I think its important to put myself in the staff role from time to time. I may walk the floor, take a call with them as I can. We also want to hear staff speak up with improvements. Many have vast experience in many careers or organization and to dismiss it all you may pass up an opportunity for them to succeed as well as the organization.