Breaking into industrial machinery has traditionally been a struggle. The biggest companies already had the best engineers, they’d already scaled-up their operations and they had their physical channels nailed down. Smaller OEMs couldn’t compete in the face of these advantages, making existing companies seem unassailable. Things have changed. By capitalizing on current trends, smaller OEMs and third-party companies that provide digital solutions are on the scene. The Boston Consulting Group’s Brian Myerholtz, Simon Rees, David Benaiges and Markus Lorenz suggest that industrial machinery giants sit up and take notice.
About the Authors
Brian Myerholtz, Simon Rees, David Benaiges and Markus Lorenz are professionals with the Boston Consulting Group.
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