Summary of Big Tobacco Has Caught Startup Fever

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7 Overall

8 Importance

8 Innovation

6 Style


What might a post-cigarette world look like? According to journalists Felix Gillette, Jennifer Kaplan and Sam Chambers, this is the major question the tobacco industry is looking to answer today. The authors offer insights into tobacco brands’ embrace of technological innovation as a means of creating healthier, hipper “nicotine-delivery” systems. They also discuss the potential effects that US Food and Drug Administration regulations may have on the future of “tobacco-tech,” and assess how anti-smoking groups view these new developments. getAbstract recommends this article to tobacco industry trend watchers.

In this summary, you will learn

  • What new types of tobacco products are in development,
  • Why Big Tobacco is embracing technological innovation and
  • How government regulators are approaching new tobacco products.

About the Authors

Sam Chambers and Jennifer Kaplan are retail and tobacco reporters for Bloomberg News. Felix Gillette is a staff writer for Boomberg Businessweek, specializing in advertising, media and tech writing.



Is the era of cigarettes at an end? For years, Big Tobacco fought declining cigarette sales in Europe and the United States by raising prices. But today, with e-cigarette use on the rise, the tobacco industry finds itself looking to technology as a means of ensuring its future. The secret, according to insiders, lies in finding healthier, hipper ways to deliver a nicotine buzz to customers – especially the young, tech-savvy and environmentally conscious crowd. One example of these new “nicotine-delivery gadgets” is the IQOS (pronounced “I-kose”) device developed by Philip Morris which “heats” tobacco (rather than “burns” it) inside a chargeable inhalation tube.  

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