Summary of Bitter Brew
The Rise and Fall of Anheuser-Busch and America’s Kings of Beer
Copyright © 2012 by William Knoedelseder. Published by arrangement with HarperBusiness, an imprint of HarperCollins Publishers
The wondrous past, colossal growth and ultimate sale of Anheuser-Busch under its founding family.
In this well-researched personal and company biography, reporter William Knoedelseder presents brewing history that bubbles with human and emotional detail. He shows with intimate familiarity the complicated minds behind Anheuser-Busch (A-B). You’ll enjoy insights that many of the Busch family members seem to have missed. Spanning five generations, the life of A-B is as vivid and dynamic as the American history that forms its backdrop. The story may astound you. Sobering lessons in management and conduct emerge from the company’s record peaks and tragic lows. getAbstract recommends this detailed social, business, entertainment and multimedia saga to managers, made-in-America business readers and beer drinkers.
In this summary, you will learn
- How Anheuser-Busch (A-B) was created and how it grew
- How A-B changed under the different visions of familial CEOs
- How A-B became the leading US brewery but ultimately failed as an independent company
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