Summary of Consumption Economics

The New Rules of Tech

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Consumption Economics book summary
Consumer tech and the consumption gap are rewriting the rules for enterprise technology.


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The “Consumption Gap” is the difference between what enterprise technology companies deliver and what their corporate customers actually use. Just as you’ll likely never understand – much less use – all the functions and features of your smartphone, computer or software, tech firms frustrate their corporate clients with unnecessary bells and whistles. But change is afoot, and tech companies must prepare for a radical industry reworking. Tech consultants J. B. Wood, Todd Hewlin and Thomas Lah detail the transformations wrought by recession, the cloud and consumer electronics, and offer tech suppliers practical advice on adapting to those changes. getAbstract applauds this treatise on how technology itself affects technology companies and recommends its long-term vision to all business managers.

In this summary, you will learn

  • How the “Consumption Gap” slows technology companies’ growth and profitability;
  • How the 2008 recession, the cloud and the iPhone are changing tech industry dynamics; and
  • How tech firms can adapt to new “Consumption Economics.”


“The Money-Making Machine”
The enterprise technology industry once was enormously profitable. Catering to corporations’ and institutions’ burgeoning hardware, software and networking needs, the industry invented and produced state-of-the-art capabilities so complex that most clients couldn...
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About the Authors

J. B. Wood is the president and CEO of the Technology Services Industry Association, where Thomas Lah is the executive director. Todd Hewlin is a managing director of TCG Advisors.

Comment on this summary

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    Meg Kauffman 4 years ago
    Things all good tech companies should be paying attention to....
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    Jay Shephard 4 years ago
    This is exceptional thought provoking insight. I happened to participate in a Web Presence conversation this morning with Todd Hewlin at a tech client's sales meeting where he was a featured speaker. The 7 rules in particular is true competitive advantage weapon
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    Olga Ayala 4 years ago
    super, I did like it.
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    Tran Quang Linh 5 years ago
    I prefer this book in term of help me to understand how a tech company make money from their lastest technologies. it brings me to another new thinking about making a good sales, we have to sell to customers with thingsbeyond their expectations...

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