Summary of Hit Makers

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Rating

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10 Applicability

10 Innovation

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Recommendation

You may assume that ideas rise to popularity through countless human interactions. If so, you’ve fallen for the “viral myth.” In his best-selling book Hit Makers and this shrewd, useful lecture with the same title, Atlantic editor Derek Thompson explains why people “equate volume with veracity” and how broadcasters can make it seem that a viral idea has spread socially. getAbstract widely recommends this modern-day guide to making or understanding a “hit.”

In this summary, you will learn

  • Which two factors determine popularity,
  • Why the term “going viral” is a misnomer,
  • What assumptions strengthen the “viral myth,” and
  • How best to produce or consume information online.
 

About the Speaker

Atlantic senior editor Derek Thompson writes chiefly about economics and the media.

 

Summary

People are sentimental about “hits” – the films, memes and music they enjoy most. Though modern culture pushes what’s trendy and fresh, the human mind seeks the familiar and scorns the glaringly new. A hidden nostalgia often informs consumers’ enjoyment of new products. Thus, “familiarity over novelty...

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