Summary of How Amazon, Apple, Facebook and Google Manipulate Our Emotions

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How Amazon, Apple, Facebook and Google Manipulate Our Emotions summary
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8 Importance

7 Innovation

6 Style


Recommendation

Google, Facebook, Amazon and Apple have taken on such a dominant role in society that it’s hard to fathom life without them. New York University marketing professor Scott Galloway believes that their quasi-hegemony is unhealthy and dangerous. In a blistering tirade, peppered with strong language, Galloway explains what’s behind their success and why the public so far has been reluctant to challenge these companies’ behavior and actions. To find out how Big Tech exploits our basic human instincts, getAbstract recommends Galloway’s eye-opening talk.   

In this summary, you will learn

  • How four US tech giants have become so powerful, and
  • Why the big four have so far avoided public and government scrutiny. 
 

About the Speaker

Scott Galloway teaches marketing at New York University’s Stern School of Business and is the author of The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google.

 

Summary

Google, Facebook, Amazon and Apple have a collective market capitalization equivalent to the GDP of India. Their sheer market dominance has given them unprecedented power over people’s daily lives and the economy. The reason for their meteoric success is that they effectively exploit basic human instincts associated with the brain, heart, gut and reproductive organs. The human brain is wired to seek answers to life’s toughest questions from an omniscient “superbeing.” Google has taken over – and surpassed – the role previously occupied by spiritual leaders and wisemen. One in six questions keyed into Google Search has never been asked by anyone before. By promoting human interaction and empathy, Facebook taps into the universal human need to love and be loved. In fact, the number of people you love and care for is the most reliable predictor of longevity. Amazon, meanwhile, caters toward humans’ innate drive to consume and overaccumulate. Since there is no real downside to having more than they need, people are naturally drawn to Amazon’s “more for less” business strategy. Finally, once the basic physiological needs are met, humans’ primal desire to find the best possible mate and procreate kicks in. Apple has successfully infused sex appeal into its products by making consumers and shareholders believe that its products are superior to those of the competition.


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