Google, Facebook, Amazon and Apple have taken on such a dominant role in society that it’s hard to fathom life without them. New York University marketing professor Scott Galloway believes that their quasi-hegemony is unhealthy and dangerous. In a blistering tirade, peppered with strong language, Galloway explains what’s behind their success and why the public so far has been reluctant to challenge these companies’ behavior and actions. To find out how Big Tech exploits our basic human instincts, getAbstract recommends Galloway’s eye-opening talk.
In this summary, you will learn
- How four US tech giants have become so powerful, and
- Why the big four have so far avoided public and government scrutiny.
About the Speaker
Scott Galloway teaches marketing at New York University’s Stern School of Business and is the author of The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google.