The Media Insight Project
How Millennials Get News
Paying for Content
American Press Institute, 2015
What's inside?
In-depth interviews reveal that millennials are, surprisingly, willing to pay for a wide variety of digital content.
Recommendation
In January 2015, when the Media Insight Project surveyed 1,045 millennials – people aged between 18 and 34 – to find out if they purchase digital news and entertainment, the results revealed something rather unexpected: In contrast to the prevailing stereotype that millennials expect all digital content to be free, most of them reported using some form of paid service in the previous year. getAbstract recommends this enlightening report to journalists and media outlets seeking data on the digital consumption habits of millennials.
Summary
About the Author
The Media Insight Project is a collaboration of the American Press Institute and The AP-NORC Center for Public Affairs Research. Its goal is to create public awareness for research projects that address social issues.
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