Rama Dev Jager and Rafael Ortiz present an excellent series of 16 interviews with the digital world’s most successful leaders: Bill Gates, Steve Jobs, T.J. Rodgers, Gordon Eubanks, Steve Case, Scott Cook, Sandy Kurtzig, John Warnock, Charles Geschke, Michael Dell, Charles Wang, Andy Grove, Trip Hawkins, Ed McCracken, Ken Olsen, and Bill Hewlett. Each interview begins with a brief history of how each person founded a company and produced groundbreaking change in the digital industry. These pioneers answer many probing questions about their achievements, visions for the future of electronic technology, and tips for success. Their interview responses are highly informative and engaging. The book is thoughtfully written and well edited. Although much of its advice will be familiar to experienced marketers, managers, and executives, getAbstract recommends it to them because of the useful and interesting inside look at the techniques and insights these industry leaders employed to such successful results.
In this summary, you will learn
- What the most famous leaders’ of the digital industry’s success secrets are;
- Why your company is only as good as your employees; and
- How to identify new opportunities.
About the Authors
Rama Dev Jager, who holds a BS in Biomedical Engineering from Northwestern and an MBA from Stanford University, is the co-founder of EMCard, a healthcare information technology startup that developed the first comprehensive portable medical record. Rafael Ortiz, who also has his MBA from Stanford, works in product management for OnLive! Technologies, a Silicon Valley start-up, and worked in product marketing and sales for Apple Computer and ROLM.
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