Many businesses trying to compete in China fell by the wayside. Why is LinkedIn still standing?
US-based LinkedIn is often cited as the only high-profile Internet business to have made it in China. The platform offers something Chinese people covet but can’t access through local competitors: connections to highly reputable companies and universities in the West. However, LinkedIn also seems to have gotten some things about the Chinese market right. Chinese tech media website 36Kr’s start-up reporter Chen Chen explains LinkedIn’s successful localization strategy. getAbstract recommends this article to corporate executives and business managers who are thinking about entering the Chinese market.
In this summary, you will learn
- Why many Western companies fail in China;
- How LinkedIn managed to succeed, and
- What challenges still stand in LinkedIn’s path.